OVERVIEW
Elevating Non-Alcoholic Indulgence: The Smæccan Branding Journey
Dive into the sophisticated world of Smæccan, where centuries-old winemaking traditions meet cutting-edge de-alcoholization technology. This branding project showcase reveals how we crafted a visual identity and narrative that captures the essence of luxury, innovation, and sensory delight in the non-alcoholic wine space.
CLIENT
Smacchen
SERVICES
Branding, Website, Product Render, Comms
DURATION
3 Months
PREFACE
When Smæccan approached me to develop their luxury non-alcoholic wine brand, I knew this was an opportunity to redefine an emerging market. The challenge was clear: create a brand identity that exudes sophistication and appeals to discerning consumers, all without the traditional allure of alcohol.
My journey began with extensive research into the non-alcoholic beverage landscape and the luxury wine market. I immersed myself in Smæccan's unique production process, from their carefully selected grapes to their innovative de-alcoholization methods and signature dry spice infusions. Inspired by the brand's commitment to quality and innovation, I set out to create a visual language that would communicate luxury, craftsmanship, and sensory delight. The design process was iterative, involving close collaboration with the Smæccan team to ensure every element resonated with their vision.
MY RESPONSE
Every aspect of the visual identity - from the refined color palette to the elegantly designed bottle and label - was meticulously curated to embody Smæccan's new positioning. The brand elements work in harmony to convey a sense of luxury and innovation, setting Smæccan apart in the growing non-alcoholic beverage market.
WEBSITE DESIGN
For Smæccan's website, I developed a custom design that embodies the brand's luxury and innovation. Eschewing templates, I created a bespoke framework featuring intuitive navigation, elegant transitions, and interactive elements like a flavor profile explorer. The minimalist aesthetic, with vineyard-inspired hues, ensures a sophisticated user experience that aligns perfectly with Smæccan's premium positioning in the non-alcoholic wine market.
PACKAGING
For Smæccan's packaging, I crafted a design that exudes elegance and premium quality. The bottle's sleek silhouette draws inspiration from classic wine traditions while incorporating modern elements. A tactile label featuring embossed details and metallic accents invites touch, enhancing the sensory experience. The packaging's color palette blends deep, rich tones with subtle highlights, reflecting the complexity of Smæccan's non-alcoholic wines. Every aspect, from the custom cap to the gift box, was meticulously designed to convey luxury and create a memorable unboxing experience for the discerning consumer.
